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Real Time Bidding (RTB)
RTB - Exchange
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site.
Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory.
The whole transaction from beginning to end occurs in milliseconds and involves many different tech solutions / platforms which allow us to achieve better results, become more efficient, transparent, safe and monetize it all using Pareto and other Technics to maintain our Partners' growth.
If you are a website or an app owner and would like to optimize your earnings by using RTB solutions, please contact us.
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